THE BRAND
Kawayan was established in 2021 by Anat Heifetz. Focusing on exceptional fabrics, original handmade prints and
impeccable details inspired by bamboo shape, texture and energy. Precise tailoring, uncompromising quality, timeless and ageless essential wardrobe with subtle attitudes.
THE DESIGNER
Anat Heifetz has a long and impressive career in the fashion industry.
She studied fashion design at Shenkar college. After more than 40 years working for top industry brands such as: Primark, asos ,Marks & Spencer, Calvin Klein, Tommy Hilfiger and Hugo boss, She decided to launch her own brand and fullfile her vision.
KAWAYAN collection is an artistic journey between cultures, beginning initially with Heifetz move in 2015 from Tel Aviv to Manila, and her urge to create something that would combine her experience in fashion and textiles with her love for bamboo.
Heifetz began to create a world of visuals through the painting and carving of textile prints and textures on natural and local material - bamboo.
The transition from textile to bamboo - and back was natural for Heifetz, and inspired by it, Heifetz launched in 2021 a new collection of clothing, jewelry and home decor under the KAWAYAN brand - bamboo In Filipino.
THE CRAFTSMANSHIP
Kawayan makers are the most important part of our supply chain – from the patternmaker, to the grader, cutters and machinists - we rely on these women and men to bring our designs to life.
Our garments are mindfully handcrafted in Italy, Turkey, India, Philipins & Sri lanka using the finest fabrics and most expert artisans.
From bamboo to fashion:
Anat has been drawn to bamboo
for several years, even prior to her residency in the Philippines. She was awestruck at how the material was so commonplace in the country, with much of the stalks lying discarded along rural roadsides. Anat decided to work on a personal art project utilizing this material. Initially, she saw a visual connection between bamboo stalks and fabric rolls.
This idea lingered in her mind until she finally decided to connect textile, fashion, and bamboo in her art practice.
After painting her first three pieces, she finally realised that painted bamboo bears a resemblance with fabric rolls. Anat paints her bamboo works exclusively in black and white. She believes black and white both capture all colors.